Corporate social engagement must be part of core business strategy

Instability in the markets and the financial turmoil of recent weeks should not deter companies from continuing their engagement in society, Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, told participants in a session on the final day of the Annual Meeting of the New Champions 2008. “When we face a crisis, corporate social responsibility and corporate global citizenship should not be put on the back burner,” he said.