Participants arrive for the Inaugural Annual Meeting of the New Champions
More than 1,700 participants from 90 countries, including Premier Wen Jiabao of China, are arriving in Dalian, China to take part in the Inaugural Annual Meeting of the New Champions, 6-8 September. The meeting will focus on the role the new generation of fast-emerging multinational companies – the New Champions – are playing in substantially changing the global business landscape.
“We need people who understand the local culture of a country,” said Maurice Lévy, Chairman and Chief Executive Officer, Publicis Group. To build a brand, he explained, it is essential to have a workforce thoroughly steeped in local thinking. Brand building may demand different strategies to create the same emotional resonance across cultures. |
